Why Murdoch closed TheLondonPaper ?

Good days, warm emotions

TheLondonPaper! Sounds good, sweet memories… TheLondonPaper was my first and favourite newspaper of ALL TIMES. I ve never had a will or a wish to read a newspaper before, however this paper created a huge motivation in me being  ‘newspaper reading’ hobby of mine. I remember, I used to read them with great passion, pleasure and full of interest. Also I used to use them as a wiper to wipe off water from benches after the rain or even as a tissue or to fire up my barbeque grill in my garden and sometimes you can kill a fly by rolling it into shape of a pipe. Universal newspaper I’ll say.Hmm... attractive design 'my opinion', with its always accurate sport news on the back, easy readable articles. But it’s all gone...
by Murad UmumElli

Short history

THELONDONPAPER was a free daily newspaper, published by NI Free Newspapers Ltd, a subsidiary of News International (who also own the companies that publish The Sun and The Times). It was available from Monday to Friday each week in Central London from 4 September 2006 until 18 September 2009 (its final print-run before closure).
The title was the first serious challenge to The Evening Standard's hegemony of the city's evening newspaper market for a generation.
The team of journalists behind the paper were determined to champion our dynamic and diverse capital, and brighten up the post-work commute.
Sadly, thelondonpaper was forced to close on 18 September 2009.
It will be missed by hundreds of thousands of Londoners (as well as the journalists who created it).

Why Murdoch closed the London Paper

The London Paper's editor, Stefano Hatfield, who only learned of its demise a couple of days before his workforce, is speaking to each of the 40 journalists – out of a total staff of 60 – to discuss their redundancies. He hopes to find jobs for as many of them as possible elsewhere in Wapping, including at the new Sunday Times website, one of the few places in the industry still recruiting.

The announcement surprised media observers. Three-quarters of a million pounds had been invested in the London Paper's website this year. Despite making a pre-tax loss of ?12.9m in the year to 29 June 2008 – the last set of figures available – the NI title appeared to hold the upper hand against its Associated-owned free rival, London Lite. Besides, if anyone could take on Lord Rothermere in the London market, it would be the Murdochs. As recently as February, when Associated sold majority control of the paid-for London Evening Standard, the London Paper crowed in a full-page advert that its readers had helped to bring about the "fire sale".

Despite this, an internal review recommending the closure of the London Paper convinced James Murdoch, who is understood to have taken the decision within the past two weeks once he saw the group's year-end figures. Rebekah Brooks (nee Wade), who is taking over as chief executive of News International next week, was away when the announcement was made. But she has never made a secret of her disdain for free newspapers and, despite her new role, had not joined the board of NI Free Newspapers, the publisher of the London Paper.
The real driving force behind the decision is Rupert Murdoch's new-found evangelism for paid-for content. This month he declared News Corp's mission is "to increase our revenue from all our content". A loss-making free paper does not fit into this vision.